• Technical Manager doop.ie
• doop was formed in 2000 & Brian joined in 2001
• I have 8 blogs and 2 podcasts
• Brian has been in radio since 1985
• the internet since 1994
• online radio since 1996
• podcasting in MP3 since march 2005
• march 2007 Brian joins the newly formed talkingvoices.com

• 1844: Telegraph
• 1876: Telephone
• 1894: Radio
• 1927: Television
• 1969: Arpanet created [bhg]
• 1980: Sony Walkman tape player starts a fad.
• 1983: Cellular phone network starts
• 1984: Portable compact disc player arrives.
• 1991: 75% US homes own VCRs; fastest selling domestic appliance in history.
• 1993: world wide web
• 1996: DVD sales start
• 1997: First mp3 player
• 2001 Apple Computer introduced on Oct. 23 the iPod portable music player.
• 2002: over forty million U.S. homes have DVD, DVD overtakes VCR
• 2006: 42 million iPods sold - 100 every minute
• 2007: March, 100 million iPods sold

• first mass media printing press
• second mass media recordings
• third mass-media was cinema
• fourth mass media radio
• fifth mass media television
• sixth mass media internet
• seventh mass media mobile phone

podcasts are internet delivered radio content and are recordings. is it the eight mass media?

reach v niche

V
Radio Caroline is fitted out in Greenore port north of Dublin spring 1964, it launches on air March 27th Easter Sunday. And inside 3 weeks it has an audience of 7 million listeners.

Ricky Gervais had 295,000 listeners to his series one podcast of 12 episodes and makes it into the Guinness book of records.

the podcast industry is young and requires measurement.

RDF Site Summary, the first version of RSS, was created by Dan Libby of Netscape in March 1999 for use on the My Netscape portal. January 11th, 2001, Dave Winer releases RSS 0.92 this has the secret ingredient for podcasts the ENCLOSURE TAG. nothing much happened for two years, the tag was in use in the radio userland system and people (like Adam Curry) set about to automate the movement of audio from the feed and the server of the media (MP3) to a media player. audioblogging was born. now people needed to make content worthy of download.

the term podcast / podcasting was coined in 2004

The editors of the New Oxford American Dictionary declared "podcasting" the 2005 word of the year, defining the term as "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player".

Forrester podcasting report - just 1% use podcasts

Worldwide Internet Growth Year Users (Millions) 1985 0.021 1990 2.13 1995 45.1 2000 420 2005 1,081 2007 1,362 2010 1,781

Worldwide Aggregator Growth iTunes 10 million paying users ipodder Lemon "Juice" 1.6M users Number of podcasts June 2005 3500 Nov 2005 18000 Mar 2006 37000 * Apr 2006 55000

the browser is the player of choice; 0% - 20% subscribe, the rest do not as yet. This speaks more about the content that the distribution system. if the browser did the catching of RSS and podcasts... who knows.

• Once subscribed you have an open channel to the listener.
• They choose to subscribe. Powerful opt in.
• The attention span. 45 seconds versus 45 minutes.

• labeled music - where is it?
• The 'real' alternative
• USA / europe / UK
• ireland

PodRepBod
@ http://podIRELAND.org

• www.podcasting.ie
• phantom FM
• podcastingireland.ie / digicast
• An tImeall podcast
• trustmeimathief.com
• podleaders.com
• tomrafteryit.net
• doop.ie
• & 40 more....

• engage your clients more
• expand your communications channels
• enable internal dialogue
• enhance company profile
• enforce your messaging

Examples:-

• Amazon.com
• RTÉ & BBC
• Boston Police Service
• Gartner & IBM

~ this is not an iPod story

~ this is not a technology story

~ this is a access story

~ this is about sound values

~ ICAI
70 becomes 700 nationwide

~ STUDIOS MP3 RSS AUDIO SERVERS /wait/

~ the “audio inbox”

~ capture everything - destroy nothing

~ equipment [mx20] [headset & pc]

~ Conn & Damien

general recordings

monologue

interview

round table discussion

phone calls

conference calls

podium talks - in office or hotel

as a radio show

audio blogging

vox pop

Have you got something to say? PODCAST IT

pre production [2]
production [2]
post production [2]

6 hours to each one hour of audio.

~ indexing ~ show notes ~ comments ~ seed future shows ~ questions for guests ~ text propaganda

google loves blogs

blog blog blog blog blog

* Become the Expert

* Customer Relationships

* Media Relations

* Internal Collaboration

* Knowledge Management

* Test ideas or products

* SEO / Rank high in Search Engines

Rich Site Summary
Really Simple Syndication

allows your content to moved beyond your site.
allows clients to find things easily.
http://www.netvibes.com

Permalink Comments off

RSS 2.0 - non iTunes

<rss version="2.0"> <channel> <title>radio wxtc</title> <description>Brian Greene Podcasts:</description> <link>http://www.wxtc.net/</link> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <lastBuildDate>Wed, 29 Mar 2006 23:56:00 +0100</lastBuildDate> <pubDate>Wed, 29 Mar 2006 11:56:00 +0100</pubDate> <generator>by hand</generator> <item> <title>29/03/2005 Brian Greene Podcast #15</title> <link>http://www.briangreene.com/wxtc 29 03 2006.mp3</link> <description> Interview with Majella Tarbatt nino doll project IEN * Whipping Boy Exclusive * promos * shout outs </description> <author>bgreene@gmail.com</author> <comments>http://www.briangreene.com</comments> <enclosure url="http://www.briangreene.com/wxtc-29-03-2006.mp3" length="12235182" type="audio/mpeg"/> <guid>http://www.briangreene.com/wxtc 29 03 2006.mp3?12235182</guid> <pubDate>Wed, 29 Mar 2006 23:55 +0100</pubDate> </item> </channel> </rss>

RSS 2.0 - for iTunes

<?xml version="1.0" encoding="UTF-8"?> <!-- must include xmlns:itunes tag --> <rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0"> <channel> <title>Irish Emigrant News</title> <description>A weekly round up of this weeks news sport lotto from Ireland </description> <itunes:author>Irish Emigrant</itunes:author> <link>http://www.emigrant.ie/index.html</link> <lastBuildDate>Mon, 03 Apr 2006 13:35:00 +0100</lastBuildDate> <pubDate>Mon, 03 Apr 2006 13:35:00 +0100</pubDate> <generator>by hand</generator> <itunes:subtitle>News from Ireland</itunes:subtitle> <itunes:summary>A weekly round up of this weeks news sport lotto from Ireland</itunes:summary> <language>en-us</language> <copyright>℗ & © 2005 Irish Emigrant Publications</copyright> <itunes:owner> <itunes:name>Irish Emigrant</itunes:name> <itunes:email>brian@doop.ie</itunes:email> </itunes:owner> <itunes:image href="http://ieplists.com/imgs/logo.jpg" /> <itunes:category text="News"></itunes:category> <itunes:explicit>no</itunes:explicit> <item> <title>Irish Emigrant News 03/04/2006 with Brian Greene</title> <itunes:author>Brian Greene</itunes:author> <itunes:subtitle>News from Ireland</itunes:subtitle> <itunes:summary> A weekly round up of this weeks news from Ireland Irish Emigrant April 03, 2006 - Issue No.1000 Editor: Liam Ferrie - Contributors: Pauline Ferrie, Noreen Bowden sponsor: ********************************* GoldenPages.ie Search it :: Find it :: Call it http://ieplists.com?http://www.goldenpages.ie sponsor: ********************************* </itunes:summary> <description> A weekly round up of this weeks news from Ireland </description> <enclosure url="http://ieplists.com/ien1000.mp3" length="10552452" type="audio/mpeg"/> <guid>http://ieplists.com/ien1000.mp3?10552452</guid> <pubDate>Mon, 03 Apr 2006 13:35:00 +0100</pubDate> <itunes:duration>21:57</itunes:duration> <itunes:keywords>Ireland, Irish, Emigrant, News</itunes:keywords> <link>http://ieplists.com/ien1000.mp3</link> </item> </channel> </rss>