A study into the podcasting habits of a mainly Irish audience was conducted. The survey is to gauge the interest level in on demand radio listening and radio programming from and independent source. The survey also examines how listeners currently share memes within podcasts.<\/p>\n
The sample size was 36 respondents.<\/p>\n
https:\/\/www.surveymonkey.com\/r\/podcast-podcast<\/a><\/p>\n 1. Do you listen to podcasts? Yes No<\/p>\n * 2. How many podcasts do you listen to each week?<\/p>\n * 3. How many podcasts are you subscribed to?<\/p>\n 4. How many podcasts do you subscribe to but not listen to<\/p>\n 5. Do you stream or download your podcasts? 6. Do you listen tethered to the internet or wire free on a mobile devices? 7. Have you listened to Serial podcast? 8. Does your listening to podcasts reduce your listening time to live radio? Yes No<\/p>\n 9. When listening to long podcasts can your player make marker points to reference or share? Yes No<\/p>\n 10. When you hear something really interesting in a podcast, how do you share it. 11. Are you listening to less podcasts now than to anytime in the last 12 years? Yes No<\/p>\n 12. Are you listening to less RADIO now than to anytime in the last 12 years? Yes No<\/p>\n 13. What are your 3 most favourite podcasts?<\/p>\n 14. To receive a copy of the survey findings please leave your email<\/p>\n <\/p>\n Do you listen to podcasts? Yes 79% 21% No<\/p>\n excluding the 21% from the remainder of answers<\/p>\n How many podcasts do you listen to each week? Average 8.5 median 4<\/p>\n How many podcasts are you subscribed to? Average 9.4 median 6<\/p>\n How many podcasts do you subscribe to but not listen to? Average 4.66 median 2<\/p>\n Do you stream or download your podcasts? Do you listen tethered to the internet or wire free on a mobile devices? Have you listened to Serial podcast? Does your listening to podcasts reduce your listening time to live radio? When listening to long podcasts can your player make marker points to reference or share? When you hear something really interesting in a podcast, how do you share it?<\/p>\n Social Media 46.15% Are you listening to less podcasts now than to any time in the last 12 years? Are you listening to less radio now than to any time in the last 12 years? <\/p>\n While heralded as a turning point in podcasting Serial podcast had only been heard by 40% of respondents that listen to podcasts.<\/p>\n Subscriptions to podcasts are greater than podcasts listened to. This isn’t surprising. Some podcasts are less frequent than others. The average difference is 0.9 more subscriptions to listens. With the irregularity of some podcasts it would appear that listeners are not subscribed to enough podcasts to meet their listening habits. When asked about how many podcasts they were subscribed to but not listening to the median answer was 2.<\/p>\n Downloading is 5 times greater than streaming, but a combination of both is 56% of the sample. Syncing podcasts to a mobile device is 67% of the sample, only 15% of podcast listens are on a PC. Mobile has 85% of the podcast market.<\/p>\n This is significant, making chaptering work on mobile will be paramount for the creation and usage sides of chaptering.<\/p>\n Almost 50% of these podcast listeners say they are listening to less radio than some time in the last 12 years. This is not a good omen for radio. 85% say they are not listening to less podcasts now versus the past.<\/p>\n 30% of those surveyed claim their player can create a reference point. This is possible with soundcloud but the marker is not a replay point.<\/p>\n Twice as many would share a podcast on social media versus offline sharing. In today’s sharing digital media world sharing is vital to the propagation of popular media. While many mobile devices use APPS which are digital cul-de-sacs the general podcast player market is varied and the lacks a common approach to annotation and chapter points.<\/p>\n The general move is away from PC to mobile (it can be argued that this move is not complete). Wifi and 4G are the data stream of choice on mobiles. Streaming is growing as downloading is in decline. When streaming is dominant the player is the choice of the platform provider versus the choice of the listener. This is good for the centralising of new tools for sharing and chaptering.<\/p>\n Beginning spring 2016 Audible a leading player in spoken word entertainment is allowing its subscribers share with friends any 45 seconds of audio from any title. BBC Radio 4 is finding an after market for its best bits of weekly radio with a clipping service http:\/\/www.bbc.co.uk\/programmes\/p00yp2rh<\/a><\/p>\n
\nStream
\nDownload
\nBoth Stream & Download<\/p>\n
\nOnline \/ PC \/ Website
\nSync’d to Mobile Device
\nStreamed to Mobile<\/p>\n
\nYes
\nNo
\nWhat is Serial Podcast<\/p>\n
\nSocial Media
\nEmail
\nOffline recommendation
\nOther (please specify)<\/p>\nThe Results<\/h2>\n
\nStream 7.41%
\nDownload 37.04%
\nBoth Stream & Download 55.56%<\/p>\n
\nOnline \/ PC \/ Website 14.81%
\nSync’d to Mobile Device\u00a0 66.67%
\nStreamed to Mobile 18.52%<\/p>\n
\nYes 40.74%
\nNo 40.74%
\nWhat is Serial Podcast? 18.52%<\/p>\n
\nYes 56%
\nNo 44%<\/p>\n
\nYes 30%
\nNo 70%<\/p>\n
\nEmail 11.54%
\nOffline recommendation 23.08%
\nOther 19.23%<\/p>\n
\nYes 15%
\nNo 85%<\/p>\n
\nYes 52%
\nNo 48%<\/p>\nAnalysis<\/h2>\n
\nhttp:\/\/www.wired.com\/2016\/03\/audibles-new-sharing-tool-tries-make-audio-social\/<\/a><\/p>\n