Take Your Passion On Air

When you’re finished with this presenting lark, when you retire you are said to hang up your headphones. There is a metaphor for where your headphones will be placed when you no longer have daily need of them.

But where do you hang your passions when you are on air? Radio is sounds, personality is delivered as the dynamic self having a one to one conversation with your listener. So when you are in conversation with your listener where have you left your passions? Are they hung up on the hook where you headphones will be some day? are they neatly packed away at home or outside the studio door, or are they with you in studio but never allowed on air? Are they irrelevant to your on air persona or are they part of what makes you, YOU!

If you have a passion for something the odds are that it is something that makes you excited and it is something your listeners will also find interesting. If you share your passion, will the listeners come on that journey with you?

Radio works on the emotional level. Your voice sends the signals that create the feeling your station boss wants your listeners to feel. You want them to feel passionate about what they hear too. Feeling’s… I will return to ‘what a feeling’ means later.

Beyond the everyday programme production fillers, when all the gossip news and celeb birthdays are covered, when the front pages of the newspapers have been glanced at and commented on, what else is there that you carry around 24/7 that you could talk about? something you are
already an expert by experience in? Your passion.

Are you ready to share that passion with your listeners? Radio is about connections. The internet and more importantly the 30 year old world wide web is a connections making platform and we are all connected to it now. How fast can ideas spread? Very fast indeed. Yes I hear you say that there is a lot of noise on the internet. It is harder and harder to shout above the signal to noise level. Yes, it is hard to be heard among the noise. But through clarity of conviction relating to your passion the message will be heard. And after all you have communication skills, a radio platform and a ready made audience to begin with.

Is your passion animal rights? human rights? online gaming? cosplay French cuisine or global warming. Whatever your passion don’t you think it is an important enough characteristic of yours and that your listeners will respect your thoughts on the subject. If you are ready to share it – start today. How far will it go? How passionate are you? between your passion and execution lies the distance it will travel.

Last August (2018) 15 year old Swedish school student Greta Thunberg went on strike from school to protest about climate change. 7 months later a global movement inspired by Greta’s simple but powerful passion is marching in every major capital city in the free world. Armed with a smartphone and a simple powerful message, that was staring us all in the face, the passion of a 15 year old student has moved the feelings of the youth of the world in to action.

Your passion might not be as fundamental to climate change and the survival of the planet as Greta’s was, but your passion is damn important to you and countless others not yet inspired by your leadership.

Your passion is your personality, your mission is to connect and resonate that passion you bring on air everyday. Winner of the Nobel Prize in Literature, the poet Seamus Heaney’s epitaph reads “walk on air against your better judgement“.

You have been walking on air and running on air for years. Now make it count, against your better judgement, take the risks. Put another way, in the words of Irene Cara ‘What A Feeling’ “Take your passion and make it happen“.

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